Discover the Best Small Business Ideas to Start in 2024

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Are you on the hunt for best small business ideas to kickstart your entrepreneurial journey in 2023? As a budding business owner, you likely have unique priorities and preferences. To assist you in your quest, this article has been meticulously crafted to guide you towards the business ideas that align with your skills, lifestyle, and financial aspirations. We will explore a wide range of small businesses that boast a proven business model, require a reasonable initial investment, and demand minimal effort to take off. Let’s embark on this journey together and uncover the small business idea that’s tailored to your needs.

Table of Contents

How to Find Your Perfect Business Idea

Before diving into the extensive list of business ideas, let’s equip you with the resources and knowledge necessary to make an informed decision. We’ll first provide you with tools to narrow down your options, then categorize the lucrative business ideas based on various interests and business goals. By the end of this article, you’ll be armed with the insights and inspiration required to choose the ideal business for you.

Let’s break down our exploration into the following sections for easy navigation:

The 23 Most Profitable Business Ideas (2023)

Starting a successful business often hinges on entering a thriving industry. The following sectors boast high profit margins:

  • Investments and Asset Management
  • Software Applications
  • Healthcare Products
  • Real Estate Investment Trusts
  • Financial Services
  • Healthcare IT
  • Household Products
  • Gaming Software
  • Information Services
  • Restaurants
  • eCommerce
  • Insurance Companies
  • Computer Companies
  • Education Businesses
  • Drink Companies
  • Brokerage and Investment Banking
  • Home Builders
  • Broadcasting
  • Diversified Companies
  • Electronics
  • Retail Building Supplies
  • Shoes
  • Real Estate

Keep in mind that these are broad categories with numerous niches ripe for exploration.

Case Study: Hill Vending

Interested in the restaurant or beverage industry? Consider starting a vending machine business. It’s a practical and lucrative venture with minimal upfront costs and the potential for passive income. Check out our interview with Adam Hill, who generates nearly $60,000 per month with his vending business.

Case Study: The Restaurant Boss

Consulting businesses offer a versatile opportunity. Whether you have expertise in finance or restaurant management, there’s room for you. For instance, Ryan Gromfin, The Restaurant Boss, turned his experience into a $35,000-a-month company. Find out more about his journey in our interview.

Your path to small business ownership involves matching your skills and interests with thriving niches. Explore the profitable categories mentioned above to find your perfect match.

6 Businesses That Rarely Fail

While there’s no guarantee of success in business, certain ventures have consistently high success rates, making them excellent options for beginners. If you’re seeking an easy business to start, consider the following:


With a success rate of 94.8% for franchisees, laundromats offer a promising opportunity. Independent laundromat owners also confirm this high rate of success.

Real Estate Investing

Real estate investing is accessible with good credit and a modest down payment. You can generate extra income by renting homes, and Airbnb rentals can further boost your earnings.


Self-storage businesses can be highly profitable. With an average rental rate of $1 to $3 per square foot monthly, you can achieve significant cash flow.

Last-Mile Delivery

Rideshare and delivery businesses have low startup costs and high demand, making them suitable for those looking to start a small business. However, they highlight the importance of scalability.

Online Business Flipping

Buying and improving online businesses for resale is a smart way to enter the online marketplace without creating your own business idea from scratch.

Senior Care Centers

The aging population creates a growing demand for senior care centers. Government subsidies make this a lucrative field, with monthly payments per resident space.

22 Home Business Ideas

Home-based businesses offer low startup costs and reduced overhead expenses. Here are some ideas to consider:

  1. Online Translator
  2. Virtual Call Center Operator
  3. Online Store
  4. Affiliate Marketing
  5. Virtual Assistant
  6. Digital Marketing Services
  7. Niche Website Owner
  8. SEO Expert
  9. Interior Decorator
  10. Jewelry Maker
  11. Public Relations
  12. Real Estate Agent
  13. Remote Concierge
  14. Personal Trainer
  15. 3D Printing Services
  16. Web Development
  17. Social Media Manager
  18. Graphic Design Business
  19. Event Planning Business
  20. Property Manager
  21. Landscaping Business
  22. Pet Business

Mobile businesses, such as car detailing, pressure washing, and personal training, offer further opportunities that don’t require a physical storefront. Discover Mike Andes’ success story in the landscaping business and find inspiration for your home-based venture.

33 Low-Cost Business Ideas with High Profit Potential

Many successful small businesses start with minimal investment and often require no formal qualifications. Explore these 33 low-cost, high-profit business ideas:

  1. Dropshipping
  2. Tutoring Services
  3. Real Estate Agent
  4. Hauling Business
  5. Digital Marketing Consultant
  6. Tour Guides
  7. Green Business Consultant
  8. Personal Trainer
  9. Window Blind Cleaning Service
  10. Online Business Manager
  11. Fashion Designer
  12. Local Delivery Services
  13. YouTube Content Creator
  14. Search Engine Optimization
  15. Freelance Writer
  16. Equipment Rental Service
  17. Food Truck
  18. Ice Cream Truck
  19. Meal Prep Company
  20. Mobile Food Carts
  21. Catering
  22. Mobile Locksmith Services
  23. Telephone Answering Service
  24. Mobile Pet Grooming Business
  25. Candle Maker
  26. Security Company
  27. Mobile Car Wash
  28. Research Services
  29. Decorating Services
  30. Dent Removal Service
  31. Bookkeeper
  32. Dog Walking Business
  33. Pet Sitting Service

These ideas offer potential for low startup costs, provided you manage your expenses effectively. Be sure to check out interviews with successful entrepreneurs for further insights.

59 Online Business Ideas

Online businesses often have low barriers to entry and can be launched with minimal upfront costs. If you have a stable internet connection, you’re well-equipped to explore these opportunities:

  • Virtual Call Center Operator
  • Affiliate Marketing
  • Virtual Assistant Services
  • Digital Marketing Campaign Manager
  • Niche Website Owner
  • SEO Expert
  • Interior Decorator
  • Career Coaching Business
  • Beard Care Products Online
  • Online Clothing Boutique
  • Any Consulting Business
  • WordPress Themes
  • Online Course Creator
  • Mobile App Development
  • Custom Drone Builder
  • VR/AR App Developer
  • 3D Printing Services
  • Web Developer
  • SaaS Business Owner
  • Electronic Repair Business
  • Indexing
  • Freelance Writing
  • Self-Publishing
  • Blogging
  • Audio or Video Transcription
  • Medical Transcription
  • Meeting Transcription
  • Business Plan Writer
  • Handmade Goods
  • Podcasting
  • Image Consultant
  • YouTube Stardom
  • Data Analyst Consulting

Explore success stories of entrepreneurs like Kevin Espirit

12 Truly Unique Business Ideas

Every small business idea should be somewhat unique, but what are some truly quirky business ideas? Living in Vegas, I’ve had the opportunity to see some of the most distinctive business ideas in the world. From Cirque du Soleil to fire dancers, we have some crazy businesses here. Here’s a list of unusual business ventures you can consider:

1. Tours of Haunted Locations

Do you have a fascination with the paranormal? Consider starting a business that offers tours of haunted locations. People love a good scare, and you can provide them with a spine-tingling experience by exploring places with a history of supernatural occurrences.

2. Prop Design for Parties

If you’re creative and love to craft, offering prop design services for parties can be a unique and fun business idea. Your props can make events unforgettable and leave clients with lasting memories.

3. Throw Concerts

Organizing concerts may seem like a daunting task, but it’s also a unique and potentially lucrative business. You can focus on niche genres or up-and-coming artists to carve out your own space in the music industry.

4. Creatively Themed Haunted Houses

If you have a passion for horror and design, creating creatively themed haunted houses can be a thrilling venture. People are always looking for new and scarier haunted house experiences.

5. Video Game-Themed Restaurants and Bars

Combine your love for gaming and gastronomy by starting a video game-themed restaurant or bar. Gamers and food enthusiasts alike will flock to enjoy the best of both worlds.

6. Comic-Themed Businesses

Comic books and superheroes have a dedicated fan base. Launch a business centered around comics, offering merchandise, collectibles, and even hosting comic-themed events.

7. Star Wars-Themed Businesses (Get Disney’s Permission)

With the enduring popularity of Star Wars, you can tap into the force by creating a Star Wars-themed business. However, remember to secure the necessary permissions to avoid any legal issues.

8. Swingers Clubs (Yes, They Exist)

For adults interested in unique entertainment, swingers clubs provide a space for socializing and exploring new connections. Ensure you comply with all relevant laws and regulations.

9. Become a Meme Lord—Create Funny Memes, Share Them, Then Sell Them on Designs

In the digital age, memes have become a form of art. If you have a knack for creating funny and relatable content, you can build a business around meme creation and merchandise sales.

10. Create Your Own Cryptocurrency

The world of cryptocurrency continues to evolve. If you have a deep understanding of blockchain technology and economics, creating your own cryptocurrency can be a groundbreaking venture.

11. Professional Huggers

Believe it or not, professional huggers exist. Offering hugs as a service can provide comfort and happiness to those in need, making it a unique and heartwarming business idea.

12. Sell Non-Fungible Tokens

Non-fungible tokens (NFTs) have taken the digital world by storm. You can sell NFTs representing artwork, titles to homes, or even concert tickets. The possibilities are vast in the NFT space.

If you start a business venture in these fields, be careful—some of them may put you at risk depending on laws and regulations in your jurisdiction.

56 Small Business Ideas for Teens

Teens historically have a higher unemployment rate because they have no experience. If you are a young adult who wants to earn money, consider some of these teen entrepreneur ideas:


Transcription services can be in high demand. Teens with good typing skills can offer transcription services for audio or video content.


Starting a blog on a topic of interest can be a great way for teens to express themselves and earn income through ads and affiliate marketing.

Web Design

Teens with coding skills can provide web design services to local businesses or individuals in need of a professional website.


Offering proofreading services can help individuals and businesses present error-free content.

Tech Consulting

Teens with tech knowledge can provide consulting services to those who need help with gadgets, software, or troubleshooting.

Graphic Design

Graphic design services can cater to businesses and individuals looking for appealing visuals for their marketing materials.

Cleaning Service

Starting a cleaning service can be a straightforward way for teens to earn money. Offer house cleaning, car washing, or other cleaning services.


Teens with photography skills can start a small photography business, taking pictures at events or offering portrait photography.

Greeting Card Writer

If you have a way with words, writing greeting cards can be a creative and profitable venture.

Handmade Jewelry

Crafty teens can create and sell handmade jewelry, showcasing their creativity and artistry.


Offering tutoring services in subjects you excel at can help fellow students while generating income.


Babysitting is a classic teen job, providing valuable childcare services to parents.

Social Media Influencer

If you have a strong online presence, you can become a social media influencer and collaborate with brands for sponsored posts.

Pet Sitting

Pet lovers can start a pet-sitting service, taking care of animals when their owners are away.


Teens with a passion for music can become DJs for events and parties.


Entertaining as a clown can be a unique and fun way to make money at parties and events.

Fire Spinner

Fire spinning performances can add a captivating and thrilling element to various events.

Pet Photographer

Capturing the special moments of pets on camera can be a rewarding and enjoyable business.

Pet Grooming

Offer pet grooming services, including bathing and grooming, to pet owners.

Dog Walking

Provide dog walking services for busy pet owners who want their furry friends to get some exercise.

Errand-Running Service

Running errands for busy individuals can be a helpful and profitable service.

Delivery Service

Start a local delivery service to transport goods for businesses or individuals.

Packing Business

Offer professional packing services to individuals or businesses in need of efficient and secure packing for their items.

Holiday Decorating Business

Decorate homes or businesses for holidays and special occasions.

App Development

If you have programming skills, consider developing mobile apps to solve specific problems or cater to a niche market.

Recycling Business

Start a recycling business to collect and process recyclables from households and businesses.

Provide Art Lessons

If you’re skilled in art, offer art lessons to aspiring artists of all ages.

Wash Cars

Offer car washing and detailing services to keep vehicles looking their best.

Livestream Your Gaming

If you’re a talented gamer, livestream your gameplay and engage with viewers through platforms like Twitch or YouTube.

Music Lessons

Teach music lessons, whether it’s playing an instrument or singing.

Sports Promotion

Get involved in sports promotion by organizing local sports events or tournaments.

Affiliate Marketing

Promote products and earn commissions by joining affiliate marketing programs.


Capture events and special moments on video for clients, such as weddings, parties, and corporate events.

Gift Wrapping Service

Offer gift wrapping services,

Research Methodology

To compile this list of profitable business ideas, we followed a meticulous research methodology. Here’s how we did it:

  1. Data Collection: We started by downloading NYU Stern’s Industry Sector database of publicly held companies. This dataset provided us with valuable insights into various industries.
  2. Adjusting Net Margin: We fine-tuned the net margin by incorporating the Stock-Payments-to-Sales Ratio. This adjustment is crucial because most small businesses don’t remunerate employees with stock, ensuring a more accurate estimation of privately owned companies’ profits.
  3. Excluding Financials: Financial companies operate by a distinct set of rules, making their revenue models incomparable to other small business ideas. As a result, we excluded financials from our analysis.
  4. Higher Net Income: We focused on segments with a net income higher than the overall market, excluding financials. This approach helped us identify industries with significant profit potential.
  5. Barriers to Entry: We compared industries based on their barriers to entry. Industries with lower barriers were marked in green, indicating they are more accessible for newcomers, while those with higher barriers were marked in red, indicating a more challenging entry.
  6. Industry Representation: We also evaluated industries based on their percentage of representation in the database, giving us a sense of the industry’s significance in the business landscape.

Our goal was to provide you with a well-researched, data-driven approach to identifying potentially lucrative small business opportunities.

How to Choose Small Business Ideas

Selecting the right small business idea is a deeply personal process. It requires considering your skills, passions, and lifestyle. Here are some crucial questions to ask yourself before taking the plunge:

1. Is There a Problem I Want to Solve?

Many entrepreneurs embark on their journey because they identify a problem in an industry and believe they can solve it. If you have a burning problem that needs a solution, you’re already on the right track. Market research and a well-crafted business plan can help turn your idea into a reality.

2. What Do I Want to Spend the Rest of My Life Doing?

Your business should align with your long-term goals and personal aspirations. It’s not just about making money; it’s about finding fulfillment in what you do. Reflect on what you’re passionate about and what you envision yourself doing for years to come.

3. Do I Have Experience in the Industry?

Experience can be a significant advantage. If you have expertise in a particular industry, it can make your journey smoother. However, lack of experience should not deter you; there are ways to gain the necessary knowledge and skills.

4. Do I Have the Education to Implement My Business Idea?

Some businesses have educational requirements. If your chosen field demands specific qualifications, consider how you can attain them. This may involve pursuing further education, partnering with someone who possesses the required knowledge, or exploring alternative paths.

5. How Much Will My Small Business Idea Cost?

The cost of starting a business varies significantly by industry. Some ventures demand substantial investments, while others can be launched with a modest budget. Analyze your financial situation and explore funding options to ensure you’re adequately prepared.

Take an Aptitude and Interest Test

One effective way to uncover your ideal business idea is by taking an aptitude and interest test. These tests, commonly used by schools, colleges, and employment agencies, assess your skills and preferences. The results can provide valuable insights into potential career paths and business opportunities.

The aptitude portion of the test evaluates your skills and abilities, helping you identify what you excel at compared to others. It covers areas like abstract thinking, mathematics, English, and problem-solving. Additionally, the interest section gauges your preferences in various fields, such as working outdoors, driving, or creative endeavors. By matching your strengths and interests, you can narrow down your options.

Seek out local institutions or online resources that offer free or low-cost aptitude and interest tests. These tests can be a critical step in discovering the business ideas that align with your unique profile.

Research Your Results

Once you’ve completed the aptitude and interest test, you’ll receive a list of potential career paths and business ideas tailored to your strengths and preferences. However, this list may still be extensive, and you’ll need to further refine it.

Research is your ally in this phase. Explore the industries and careers recommended by the test, and delve into key factors that can determine your success:

  • Median Pay: Assess the earning potential in your chosen field.
  • Expected Growth: Identify industries with growth potential, as they often offer better income prospects.
  • Education Level: Determine if your desired field requires specific qualifications.
  • Job Functions: Understand the responsibilities and daily tasks associated with your chosen career.

This research will help you validate whether a particular business idea is in a growing field and whether it aligns with your financial goals.

Do I Have Experience in the Industry?

Experience can be a game-changer when starting a business. As Paul Akers, the owner of FastCap, emphasizes, “You have to be an expert in your field, or you almost don’t have a chance these days.” If you lack experience in your chosen industry, don’t be discouraged. There are several paths to gain the expertise you need:

  • Work with a Small Business: Collaborate with a small business in your desired field to acquire hands-on experience.
  • Take Online Courses: Enroll in online courses to build industry-specific skills and knowledge.
  • Find a Business Partner: Partner with someone who possesses expertise in the field.
  • Freelance on Platforms like Fiverr: Offer your services as a freelancer to gain practical experience.

Building experience in your chosen industry can be a vital step toward launching a successful business.

Do I Have the Education to Implement My Business Idea?

Some business ideas require specific educational qualifications, which can affect the time it takes to get your venture off the ground. If you lack the required education, consider these options:

  • Choose Business Ideas with Fewer Requirements: Explore small business ideas with less stringent educational prerequisites.
  • Fast-Track Your Education: If you’re determined, you can expedite your education. Many entrepreneurs have pursued higher education while developing their businesses.
  • Find a Business Partner: Partner with someone who has the necessary qualifications to complement your skills.

Education is an investment in your business’s success, and there are multiple paths to ensure you’re adequately prepared.

How Much Will My Small Business Idea Cost?

The cost of starting a business can vary significantly, ranging from a few hundred dollars to millions, depending on the industry and your business model. It’s essential to assess your financial resources and budget for your business idea. Some businesses with higher barriers to entry include telecommunications, casinos, national and international shipping providers, drug manufacturing, and air transportation. While these ventures may be more expensive to launch, they often offer substantial revenue potential.

Conversely, some small business ideas can be initiated with minimal investment. Consider the inspiring story of Mignon Francois, who started her cupcake business with just $5 and turned it into a $10 million company. The key is to find an idea that aligns with your budget and financial goals.

Implement Your Own Business Idea!

After you’ve sifted through the list of business ideas and conducted your research, it’s time to put your plan into action. Here are the essential steps to kickstart your entrepreneurial journey:

  • Perform Market Research: Gain a deep understanding of the industry you’re entering, including major players, customer demographics, and competition. Market research is vital for making informed decisions.
  • Write a Business Plan: Craft a comprehensive business plan that outlines your goals, strategies, and financial projections. Your plan should cover key areas like company description, products and services, marketing strategy, operations, management, and funding.
  • Identify the Total Addressable Market (TAM): Calculate the TAM to understand the potential market size. This involves determining the number of potential customers, their preferences, and the value of your product or service.
  • Get Funding: Assess your financial needs and explore funding options. Whether you choose to self-fund, seek loans, or involve friends and family, having a well-documented business plan is essential for attracting financial support.
  • Name the Business: Select a business name that’s available as a .com domain, complies with state registration requirements, and doesn’t infringe on existing trademarks.
  • Structure the Business: Choose the appropriate legal structure for your business, whether it’s an LLC, sole proprietorship, S-Corp, or another form. Register your business with the necessary authorities, obtain an Employer Identification Number (EIN), and secure any required licenses.
  • Prepare to Start Running Your Business: Depending on your business type, you may need to order inventory, choose a location, hire employees, create a website, secure insurance, open a business bank account, and implement your marketing strategy.


The journey to finding the perfect small business idea is as unique as each entrepreneur. By asking the right questions, conducting thorough research, and taking informed steps, you can embark on a path that aligns with your skills, personality, and location. Remember that there’s no one-size-fits-all approach to entrepreneurship, and your journey is a reflection of your individuality.

Whether you dream of starting a business from scratch or wish to purchase an existing one, the possibilities are boundless. The key is to stay persistent, stay true to your vision, and continuously adapt to the ever-evolving business landscape. With the right idea, thorough planning, and dedication, you can turn your entrepreneurial dreams into a profitable reality.

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