12 Diwali money-making ideas and marketing strategics

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Discover innovative “Diwali money-making ideas” to make the most of the Festival of Lights. Explore unique opportunities for entrepreneurship and financial growth during Diwali. Diwali is one of the biggest festivals celebrated in India and attracts millions of people from all over the world. How to use social media for Diwali marketing, Is it a good idea to start a business in Diwali?  Is Diwali a profitable business?

The trade association estimates that this year’s average Diwali revenue will be worth RS 100 billion. Consumer spending is estimated to increase to around RS 3,000 billion by the end of this year. Businesses love corporate gifts this holiday season, and people often give holiday gifts to friends and family.

Many people find new jobs and earn huge profits during Diwali. Today we are talking about profitable Diwali online marketing ideas that will help you make the most of this festival.

We will also share some marketing strategies to help your business shine as bright as Diwali.

Is it a good idea to start a business in Diwali?

Diwali is not only about celebrating traditions but also seizing opportunities. It is important to know that during Diwali, female shoppers account for approximately 30% of the total transaction volume, while male shoppers account for 70%. 25% of income comes from the 18-24 age group and the largest 55% comes from the 25-34 age group. Keeping this knowledge about the Diwali market in mind, it is definitely worth starting a business on Diwali. Here’s why:

Diwali is an auspicious time,

Diwali is one of the most famous festivals celebrated in India. This is also considered to be one of the best and best times of the year to start a business. It is believed that starting a business on Diwali brings success and prosperity to the entrepreneur.

Demand during the festival period.

During Diwali, there is a high demand for certain festive foods. This includes gifts, electronics, clothing, home décor, jewelry, candy, and more. Is there a better reason to do business this Diwali than spending more money? Diwali is one of the country’s biggest festivals, marked by high consumer spending.

Increase Business Opportunity.

If you are planning to start a business this Diwali, here is one more reason for you. Because there are so many business ideas to choose from. As mentioned earlier, consumers who purchase candles, lamps, etc. tend to spend more money on certain products. This will give you a great opportunity to start a business selling these products and allow you to capitalize on the growing demand, which will lead to increased sales and increased profits.

You can start an e-commerce business by selling traditional Diwali products. You can take advantage of this auspicious festival and utilize Diwali business ideas to become an entrepreneur with a successful business.

Here’s why Diwali is important for business?

Diwali Marketing Campaign.

Most companies see the Diwali season as the time to invest in targeted Diwali campaigns. They use special Diwali promotional strategies and offer discounts on various products, even limited-time offers. Some companies also launch special products during Diwali. All these Diwali marketing ideas can help your business attract more customers.

Increase your sales and make more money.

What does it mean to attract more customers? More customers mean more sales and more profits. Diwali is one of the busiest shopping seasons in the country. Consumers purchase a wide range of products both online and offline during Diwali. It is also a festival where gifts are bought and exchanged, houses are decorated and celebrated. This makes this a critical time for businesses of all sizes. Diwali content marketing can be fun when used in the right way.

Employee Gifts Traditional

During the holiday season, companies provide gifts to employees, partners, and customers. This helps them express gratitude and foster kindness. Lastly, Diwali is important for businesses because it allows them to strengthen business relationships and increase loyalty.

 Is Diwali a profitable business?

Marketing strategies based on Diwali are definitely profitable. Diwali is a time when consumers are willing to spend money on various products such as luxury food and other items. So, starting a business that caters to your customer’s needs can help you earn more during the holiday season. Selling divas, pangolin colors, candles, floral decorations, puja items, sweets, candies, clothes, and other things can turn your Diwali business idea into a profitable business idea.

 Here is a list of the top 12 online business ideas for Diwali.

There are many online Diwali business ideas that you can explore. Listed below are some of the best Diwali business ideas. The minimum investment amount varies from company to company.

However, most of these businesses are inexpensive. Profit margins for these companies vary depending on the size, costs, and needs of the company’s customers.

1. Diwali jewelry stores

The report shows a 20% increase in sales in 2022. From pangolin stencils and garlands to lamps and LED lights, you can choose from a wide range of decorative items for sale. Or, depending on your budget, you can sell all of your decorations. To open your own store, you will need an online store and physical decorations.

2. Diwali snacks and desserts.

This is one of the best online Diwali business ideas. According to the Confectionery Association and Nankeen manufacturers, sweets worth RS 50,000 crore are sold in the country every year. You can prepare and sell Diwali snacks and desserts online. Additionally, you do not need to invest a lot of money in purchasing raw materials and packaging materials.

However, starting this business requires good cooking space and equipment. During Diwali, the demand for these restaurants is high and they can earn high income. Customers buy these products for themselves or as gifts.

3. Diwali Gift Shop Clay divas, carpets, wall hangings, etc.

Diwali money-making ideas
Diwali money-making ideas

You can start an online Diwali business by selling special gifts. The minimum investment will vary depending on what you choose to sell. To sell these products, you need products, sellers, and an e-commerce site. A survey shows that 64% of shoppers are interested in purchasing Diwali gifts for their family members. Therefore, you can earn a high income.

4. Traditional Diya’s

You can start an online Diwali business by selling handmade divas or clay divas. People use them for decoration and seek the blessings of Lord Ganesh and Goddess Lakshmi during aorta rituals. Since demand is high during the holiday season, the profit potential is also high.

5. Lights and Flower Decoration

Almost everyone decorates their home with lights, flowers, and other decorations for Diwali. According to the “Times of India” report, China sold LED lighting products worth $710 million to India in the first half of 2022. You can make a lot of money if your business meets the requirements. While the investment varies depending on the inventory you stock, it can still be affordable.

6. Indian Clothing

Traditional Indian clothing is a must-have for some people when celebrating Diwali. However, if you are planning to start a traditional clothing business, you will need a lot of investment.

You also need to keep an inventory of clothes. Depending on the price, you can earn as much as most people buying new clothes on Diwali. Interestingly, according to CRISIL, apparel retailers can expect another 7-8% increase in revenue in the current financial year due to entertainment and the expansion of stores. This shows that there is huge potential in the traditional clothing business during Diwali.

7. Women’s Jewelry and Accessories

Another online Diwali business idea you can explore is women’s jewelry and accessories. Gold has deep roots in Indian culture and is closely linked to its beliefs and traditions. This offers huge opportunities. Families love to celebrate by purchasing decorations during Diwali.

Thanks to celebrations such as weddings and Diwali, which are the locomotive tools of the jewelry industry, gold jewelry exports grew, with exports of 7.6 billion US dollars in 2015 and 12.4 billion US dollars in 2019. This online marketing strategy promises to be profitable during the holiday season.

8. Kitchen and home appliances

Opening an online business selling home appliances and electronics will require a lot of investment. But it can still produce high results. Many people believe that buying electronics on Diwali is auspicious. During the Amazon India Big Sale 2022, Stanley Black & Decker sales increased 5x in the first 5 days and 3.5x in the first 10 days.

This proves that kitchen appliances and electronic items are in high demand during the festive period.

9. Puja products

The annual spiritual and religious trade in India is RS 25,000 crore. Puja items like divas, camphor, and Pooja thalis (plates) must be kept during Diwali. Isn’t it good to sell puja products on auspicious days like Diwali? Also, you do not need to have a lot of capital to start this business.

Also, the constant demand for puja items can help you generate more income during Diwali.

10. Dry fruits or customized gift packs

Start an online Diwali business and throw in customized gifts or dry fruits like cashews, almonds, and raisins. These gifts are an important part of the Diwali tradition. Ferns n Petals CEO Pawn Gardaí said healthy baskets were the main demand during the recent holidays.

However, the cost of most of the orders varies between INR 600 and INR 800, and the price of about 25% varies between INR 800 and INR 1500. This shows that there is a huge market for personalized Diwali gifts.

11. Fireworks

Nowadays, green fireworks are a good alternative to firecrackers, and many people like to celebrate Diwali in an eco-friendly way. Some publications prove that green fireworks are noiseless; the noise is reduced from 160 decibels to 110 decibels, which reduces the pollution caused by fire by as much as 30%. Selling high-quality fireworks at competitive prices and with timely delivery can help you make money. Promote your business on social media and in media such as magazines or newspapers.

12. Candles

The global candle market will be worth USD 6.37 billion in 2022 and is expected to grow by USD 10.3 billion by 2030. You can sell different types of candles on your website. The website special for Diwali includes candles, decorative candles, floating candles, etc. Add a special touch to your candles and offer special Diwali discounts to attract customers.

How to use social media for Diwali marketing

Here are some ways to use social media for Diwali marketing:

Share content with affiliates

If you are not sharing content and making an impact. Diwali is a great time to engage your existing customers and attract new customers with engaging Diwali content ideas. Content must resonate with your customers.

For example, you can advertise Diwali-themed gifts on Instagram as free add-ons to your products, or host custom Diwali questions and giveaways to encourage users to your products and help them connect with your brand on a personal level. links.

Organize Contests and Giveaways

Organizing contests and giveaways is a great idea in the Diwali market. You can organize a Diwali-themed contest and give prizes and prizes to the winners. In addition to prizes, you can offer discount coupons or other incentives to encourage winners to shop with you in the future.

Collaborate with Influencers

What would social media look like without influencers? You can also use social media influencers as part of your Diwali campaign. You can choose social media influencers based on the products you sell and how much you plan to spend on engagement. It will help you promote your special Diwali offer to a larger audience. Additionally, social media influencers instill customers’ trust.

Hashtag Campaigns

Hashtag campaigns have become very popular. You can create a special hashtag for your business or Diwali and encourage users to participate. It helps you create excitement around your Diwali event and thus reach a wider audience.

Limited Time

You can create a feeling of FOMO (fear of missing out) in your customers. You can do this with a countdown or time limit. There are many Diwali theme ideas you can use and time them to create a sense of urgency and happiness.

Let your customers spread the word about you

Your customers are your biggest supporters. So why not let them market your products to you this Diwali? Using user-generated content (UGC) is one of the most effective Diwali promotional strategies. You can encourage your customers to share their experiences with your Diwali products and services. UGC is also one of the best forms of customer reviews. Publishing user-generated content builds trust in your brand.


As Diwali approaches, it’s the best time to focus on your business and make the festival the best it can be. Whether you’re selling Diwali decorations online, offering festival-themed services, or jumping on the e-commerce bandwagon, opportunities abound. Make sure you’re making the most of this holiday season by using social media, optimizing your website, and offering irresistible promotions to make the most of this festive season.

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